Core insight: A wave of “pseudoscience” driven by methodological flaws and predetermined agendas is systematically distorting the public and decision-makers’ perception of e-cigarettes. This is not just an academic bias, but a trend of weaponizing risk perception, which has reversed significant global progress in tobacco harm reduction and inadvertently safeguarded the core interests of the traditional tobacco industry.
Driving factors:
- Methodological flaws and “harm oriented” research: Studies use extreme experimental conditions that are detached from reality (such as “dry burning”), aiming to actively “seek” and amplify potential hazards, rather than objectively assessing real-world usage risks. This ‘harm seeking science’ provides material for creating sensational headlines.
- Preconditioned agenda and confirmation bias: Some research and policy reports serve predetermined political positions, constructing narratives that support specific (usually prohibitive) policies by screening evidence and citing sources of “echo chambers” with consistent positions, while systematically ignoring real-world data that contradict them.
- Confusion between correlation and causality: Studies misinterpret or imply observed correlations (such as the association between e-cigarette users and certain health problems) as causal relationships, while ignoring key confounding variables such as income, weight, and past health status, thereby misleading the public.
- Media amplification and public panic: The media tends to report sensational conclusions, equating the small or hypothetical risks of e-cigarettes with the deterministic lethal risks of smoking, blurring the huge “relative risk” difference between the two, creating unnecessary public panic, and eroding trust in harm reduction strategies.
Key evidence:
- Chemical generation under extreme conditions: A review published in Toxicology Letters suggests that heating electronic cigarette liquids can release harmful chemicals such as formaldehyde. However, critics point out that most of the studies cited in these conclusions were conducted under extreme conditions such as “dry burning” equipment, which produces temperatures far above any human level that can tolerate inhalation, and the levels of these chemicals are negligible in normal use.
- A report on the illegal tobacco and e-cigarette market in Australia has been criticized by economists and criminologists as supporting a predetermined ban policy. The report relies on a tight circle of sources with a consistent stance, including outdated reports and government summaries, but ignores real-world data and differing perspectives that demonstrate a surge in black market activity.
- Association study unable to confirm causality: An analysis by the University of Georgia suggesting that electronic cigarettes may increase the risk of diabetes is completely based on correlation survey data, so “causality cannot be established.” The study failed to control for proven key risk factors such as high body mass index (BMI) and low income, but its title and framework place e-cigarettes and smoking in a similar risk narrative, misleading the media and the public.
Strategic Inspiration: The current controversy surrounding electronic cigarettes has essentially evolved into an information war, with the core battlefield being the struggle for the concept of “relative risk.” When scientific research is hijacked by ideology and political agendas, the “noise” it produces not only overwhelms the truth, but also directly leads to a regression in public health strategies. The ultimate cost of this regression is that smokers who need low-risk alternatives the most are deprived of the opportunity to make healthier choices, putting decades of efforts in the global tobacco control field at risk of being in vain. Returning to the rigor of science and defending evidence-based decision-making is the only way to save this public health crisis caused by information distortion.

