Core insight: The current public health guidance has created a false safety opposition between drug-grade nicotine substitutes (NRT) and consumer-grade nicotine products such as electronic cigarettes, which may force pregnant women who cannot quit smoking to return to high-risk traditional cigarettes, violating the core public health principle of “harm reduction first.”
Driving factors
Regulatory classification bias
- Medical regulatory agencies’ approval and recognition of NRT have strengthened its “safety” label, while consumer-grade products are only subject to general commodity regulation, resulting in a safety bias perception that prioritizes form over substance
- Key connection: The same nicotine molecule is assigned different risk attributes due to regulatory differences
Contradiction between dosage and efficacy
- Although the low-dose design of NRT reduces the risk of dependence, it sacrifices the success rate of withdrawal (clinical trial success rate is only 7%-19%), while electronic cigarettes have three times the success rate of quitting smoking compared to NRT because they meet nicotine demand
Fragmentation of scientific evidence
- Warning conclusions from rodent experimental overexposure studies are disconnected from real-world human research, and there is no clear distinction between the biological effects of nicotine itself and aerosolizing solvents
- Evidence gap: Animal experiments use doses tens of times higher than actual human exposure, leading to the failure of extrapolation conclusions
Key evidence
- The Royal College of Obstetricians and Gynecologists guidelines acknowledge that for pregnant women who are unable to quit smoking, the harm of switching to e-cigarettes is likely to be lower than that of continued smoking
- Biomarker research confirms that pregnant women who completely switch to electronic cigarettes have a 95% reduction in exposure to toxic substances compared to smokers (core indicators such as CO are close to non-smokers)
- Limitations of animal experiments at West Virginia University:
- The exposure dose of rats is equivalent to pregnant women continuously smoking 500 electronic cigarettes per day
- The interference variable of high-temperature decomposition products of propylene glycol/glycerol has not been ruled out
Strategic insights
There is a clear spectral sequence of nicotine risks:
- Traditional cigarettes: Extreme high risk (causing 38% of premature births and 11% of stillbirths annually)
- Non-combustible nicotine products: 2-3 order of magnitude decrease in risk
Public health decision-making should establish a three-level response mechanism:
- Primary goal: Complete nicotine withdrawal
- Gradient alternatives for withdrawal failures:
- NRT combined with behavioral therapy as first-line option
- High-efficacy electronic cigarettes as second-line option
- Quality control: Establish pharmaceutical-grade standards for consumer nicotine products and eliminate regulatory arbitrage
Ethical dilemma: Current guidelines prioritize nicotine stigmatization over factual risk comparisons, resulting in 70% of pregnant smokers abandoning alternatives due to the “futility effect.”
Policy recommendation: Introduce an “avoidable harm equivalent” calculation model—using 23,000 smoking-related pregnancy complications annually as the baseline for measuring harm reduction effectiveness.

